Shop, Sell, and Connect. A social commerce platform giving Saudi entrepreneurs their first online store, powered by live selling that converts 30% better than static listings. Currently in closed beta.
App Downloads
App Store Rating
Active Sellers
Live Selling Conversion
We built Zeed as a full-stack social commerce marketplace combining shoppable social feeds, live video selling, and zero-code seller storefronts. Flutter and Firebase deliver real-time social interactions, while AWS IVS powers sub-3-second live streams. Zeed is currently in closed beta, with invite-only access for early adopters ahead of a full public launch.
Zeed
E-Commerce
iOS & Android
6 Months
7 Members
Saudi entrepreneurs, including home-based businesses, artisans, and small-batch makers, were running their entire sales operation through Instagram DMs and WhatsApp groups. They had audiences but no reliable way to showcase products, take orders, or get paid professionally. Buyers on the other side had no way to discover these sellers outside their own social networks. Zeed saw an opportunity to formalize this informal market with a platform that preserved the social nature of buying from people, while adding the reliability of a managed marketplace.
E-CommerceArchitecture Diagram
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As a buyer, I want to scroll a feed of products mixed with seller content
As a buyer, I want to like, share, and comment on products to see social proof
As a buyer, I want to follow sellers and see their new listings first
As a buyer, I want to watch sellers showcase products in real-time video
As a buyer, I want to purchase items during a live stream without leaving it
As a seller, I want to trigger limited-time offers that viewers can buy instantly
As a seller, I want to set up a branded store in under 10 minutes
As a seller, I want to manage product collections and featured items
As a seller, I want reputation scores and verified badges to build buyer trust
As a buyer, I want one-tap checkout with saved cards, MADA, SADAD, or Apple Pay
As a seller, I want automated T+2 payout settlement after delivery confirmation
As a seller, I want a clear earnings dashboard with fee breakdowns
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Live selling only converts when buyers can see, comment, and purchase with near-zero delay. Standard video streaming protocols introduce 20-30 seconds of latency — fatal for the real-time social proof that makes live commerce work. AWS IVS reduced latency to under 3 seconds, but required custom Flutter integration and stream health monitoring.
Instagram-style scrollable feed combining product listings, seller stories, and shoppable content in a single unified stream. Social signals — likes, shares, comments, and follower counts — surface trending products and trusted sellers, making discovery feel organic rather than algorithmic.
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Buyers have no prior relationship with Zeed sellers — most are individuals with no brand recognition. Building a reputation system that credibly communicated seller trustworthiness through reviews, verified badges, and fulfillment track records was critical to overcoming the buyer hesitation that kills new marketplace launches.
In-app live video selling powered by AWS IVS for sub-3-second latency streams. Sellers showcase products in real time, answer buyer questions via live chat, and trigger limited-time offers that viewers can purchase without leaving the stream. Live sessions achieve 30% higher conversion than static listings.
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Saudi buyers have fragmented payment preferences — credit cards, MADA debit, SADAD bills, and Apple Pay each have significant market share. Supporting all four without adding checkout friction required payment gateway abstraction and thorough testing across each method's failure modes and 3D Secure flows.
Customizable branded storefronts for every seller — cover photos, bio, product collections, and featured items. Seller reputation scores, verified badges, and review histories build buyer trust in a marketplace of unknown individual sellers. Zero-code setup allows non-technical entrepreneurs to launch in under 10 minutes.
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Reaching 5,000 active sellers required onboarding flows so simple that first-time e-commerce users could launch a store without support. Reducing time-to-first-listing to under 10 minutes meant eliminating every non-essential step, adding intelligent defaults, and building contextual in-app guidance that replaced a traditional help center.
One-tap checkout with saved payment methods, SADAD and card support, and digital receipts. Automated seller payout settlement (T+2 after delivery confirmation) with clear fee breakdown and earnings dashboard — giving entrepreneurs the financial transparency needed to build a sustainable business.
Zero-Barrier Selling
5,000+ entrepreneurs launched their first online store on Zeed with no technical knowledge required. The 10-minute store setup — versus weeks needed to configure traditional e-commerce platforms — democratized selling for Saudi home-based businesses, freelancers, and small-batch makers who previously relied on Instagram DMs.
Social Proof Drives Sales
Live selling sessions achieve 30% higher conversion than static product listings because buyers see products in context, get real-time questions answered, and experience the social proof of other viewers purchasing. Zeed brought live commerce — a $60B global format — to the Saudi market before any local competitor.
Social Scale Without Social Debt
Firebase Firestore powers real-time social feed updates and live chat for thousands of concurrent live streams without server polling, while AWS IVS delivers sub-3-second stream latency globally. The Flutter codebase achieves App Store parity with native iOS performance — critical for the live selling experience where lag destroys conversion.
Flutter
Dart
Firebase
Node.js
PostgreSQL
AWS
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